What’s Blogger Outreach?
Blogger outreach is when you “reach out” to other bloggers, publishers, or website holders who might be able to help get your name( and content) in front of their cult. That’ll generally be through conduct like participating in your content on their social channels, accepting a guest blog post from you, linking to an applicable composition of yours, or indeed more creative outlets like appearing as a guest on their podcast, co-hosting a webinar, speaking at a conference or else.
The ultimate aim of this is to build your followership, credibility, and business. You want the outreach you do, to have a real benefit in some way — it should lead to driving further business, generating new leads (e-mail subscribers), or indeed direct profit.
Even more importantly, when done right, outreach should be a victory relationship.
The blogger or publisher you’re reaching out to should get something from your recently formed alliance too like a great free piece of guest content for their blog, an expert quotation for them to include in an approaching composition, or indeed just a largely applicable resource suggestion they can share in a coming post for their readers.
Today, however, maximum outreach is bad. That’s why I have created my ultimate guide to doing smart outreach. Let’s read about it.
Don’t forget to grab the free Outreach Templates at the end of the article!
Alright, now let’s get into my ultimate guide to know how to do blogger outreach.
The 3 Biggest Problems with (maximum) Blogger Outreach
Unfortunately, outreach isn’t generally done veritably well. In fact, the vast maturity of outreach is so bad that it’s fully useless (and arguably hurts your promotion efforts much more than it ever helps).
“In a world where maximum numbers blogger outreach is very awful, it’s not hard to be a champion. Just avoid these 3 mistakes.”
However, start here if you want your outreach to be effective in growing your blog.
Problem1 Focus on volume (Not Quality)
Blogger outreach isn’t a figures game
It’s much better to build one solid relationship with a well-admired, greatly acceptable website holder that can introduce you to others in their network.
“Real blogger outreach is about constructing mutually helpful relationships on a foundation of values.”
If you were to rather send out hundreds of emails all at once using an outreach AI tool -with the aim of trying to start dozens of conversations or score a high volume of links from a small spammy website – you’re wasting your time.
More on the nuances of link building (and why you shouldn’t do utmost “link building” in the first place) right here.
Problem# 2 Not Bodying Your Approach
As we’ll see in a moment when we touch on some real exemplifications, numerous outreach emails aren’t personalized at all.
Indeed those that are personalized tend to only include the most introductory of details — like the blogger’s name, website name, or the citation of a particular composition at best.
“If your blogger outreach emails read like a computerized script, don’t expect the recipient to ever respond.”
You want to be much more personal and fascinating than that with your outreach. Show you’re a real mortal by mentioning something you love the most about the blog the recipient’s work.
Problem# 3 Not Offering Something Valuable In The First Meet
If you’re reaching a blogger for the very first time, however, don’t incontinently ask for a social share or guest posting occasion.
Make sure you’re doing something useful (or at least offering them something useful) in your original outreach e-mail.
To figure out how you can be most useful to the blogger or publisher in question, suppose about what they want and requirements. Determine what’s doable for you to achieve for them by using your own skills, experience, or connections.
That could be things like:
- Leaving thoughtful commentary on their blog for a couple of days or weeks before emailing.
- On the daily basis share their content on your social media channels (and tag them).
- Mentioning or linking to their blog from a composition you wrote
Turning one of their compositions into a well-designed eBook they can use.
- Pointing out a spelling mistake or broken link in an existing composition on their site.
Blogger Outreach Email Templates
Outreach Template# 1 The Feature Notification
Subject: Your point in my composition
Hey (FIRSTNAME),
I’ve been a reader of the (COMPANY) blog for a long time now, and I constantly come across your content in the writing I do for other sites like (SITE# 1), (SITE# 2), (SITE# 3) and such. I just mentioned you guys in a recent composition I published (here) on the (DESTINATION) blog.
Would you like to take a guest post from me?
I’d be so excited to write a piece of content for your readers and would work very hard promoting it to my blog followership, on social and amplify it through other channels that I’ve access to as well. 🙂
Let me know what you suppose!
(YOUR NAME)
Outreach Template# 2 The Genuine Guest Post Request
Subject: Content collaboration
Hey (FIRSTNAME),
I’ve been a reader of the (COMPANY) blog for a long time now, and I constantly come across your content in the writing I do for other sites like( SITE#1), (SITE#2), (SITE#3) and the suchlike.
Would you like to take a guest post from me?
I’d be so excited to write a piece of content for your readers and would work very hard promoting it to my blog followership, on social and amplify it through other channels that I’ve access to as well 🙂.
Let me know what you suppose!
(YOUR NAME)
