Backlink Outreach
The primary purpose of an email in content marketing is to promote content and create Backlinks.
Both personal and impersonal outreach is possible. When you email the person who runs the blog or business you’re contacting directly, you establish a relationship with them and read their blog (this can be time-consuming). On the other hand, a mailing list or a pop-up outreach tool are examples of impersonal email outreach.
Email outreach involves a good deal of forethought, patience, and experience. There are several strategies for good email outreach. Still, the most successful one involves creating an influencer list and sending emails to that list to encourage people to share your material. Several measures you may use with this method to monitor your success rate. The effectiveness of the outreach can be determined by a drop in bounce rates, an increase in social shares, or even a backlink.
What is Backlink Outreach?
A backlink is a link that points to your website from another website, and outreach is the process of getting in touch with other website owners, content producers, or marketers to request a link from them.
Backlink outreach can be carried out internally, depending on the size of your business or the division you work in. For instance, if your SEO team spends a particular number of hours each week cold-emailing other companies to reach out to them. Another option is to outsource outreach.
What Is the Difference Between Backlink Outreach and Guest Blog Posting?
A guest Blog post
Backlink Outreach
Importance of Backlink Outreach
- Your website may receive referral visitors through backlinks.
- They can also quicken how quickly search engine bots index pages.
- When readers can click on backlinks to highly valuable, pertinent information, their reading experience is improved.
- You can raise your domain and page authority.
- You can increase brand authority and visibility.
- Prospecting for backlinks puts you in contact with decision-makers in your sector.
Methods for obtaining backlinks
Are you prepared to send your first outreach email? Use these strategies to increase your chances of receiving a response and, even better, a backlink.
Avoid wasting their time
Consider the individual who will be receiving your email. Unless their title is “link builder” or “backlink coordinator” in their bio, they’re usually quite busy. They undoubtedly have at least ten similar emails in their inbox to yours because you’re not the only person sending cold emails on a Tuesday afternoon.
Make it clear that you are interested in a backlink without making the recipient of your outreach attempt answer 21 questions throughout a protracted email exchange. Give the reader as much information as you can upfront without rambling if you want them to answer yes.
Be direct and add relevant anchor text in the post or piece of content you want a backlink for so the reader will understand exactly what you’re looking for and can search for a match for the link you’ve included.
Simply requesting someone to link to a piece of material still presents your recipient with a lot of effort if you think about it.
Read their blog in full
Every morning when marketers open their email, they get the message “I love your content so much…can you link my piece” roughly 30 times. You’ve wasted your and their time by sending them an email that does not lend itself to a backlink. Reading competitive content and the blogs of companies you’d like to partner with is important if you’re serious about honing your outreach skills.
Let a marketer know where to link to your content if you’ve located a location. Do you think the infographic in that article is very nicely done? Tell the reader why you believe that. Or perhaps it has a startling statistic.
Become personal
The reader of your backlink outreach can detect a templated email from a mile away; trust me when I say that. I refer to emails that appear like this:
“Hello,
I recently finished reading your blog. Wow! So educational. As I work to rank my material, I’d like to work with your organization as a partner. Could you connect to my blog?”
It will sooner or later end up in the trash folder.
Instead, attempt to learn a little about the person you are emailing (in a non-creepy way). For instance, someone reached out to me last week and expressed their admiration for my dog Zorro.
And although I couldn’t personally assist them in their attempt to build a backlink, I forwarded their email to a colleague who could. I could tell this individual had read the blog they were quoting, so I knew they weren’t just using a template on me. It stood out from the other seven emails I had in my inbox.
Remember, don’t get too intimate. Don’t add that individual on LinkedIn; send them additional outreach if you aren’t getting a response. This is spam.
Avoid sending too many reminders
An email is excellent. However, if you say anything more, you risk sounding desperate, irritating, spammy, and unprofessional.
If you’ve contacted someone who hasn’t responded and there hasn’t been any response, then the answer is no. I’ll send them another email saying, “Hey! It won’t help you get links to move this to the top of your email. The reader won’t express gratitude by saying, “Wow, thanks! I’m unsure how I missed this,” followed by a backlink.
The more professional you stay, the better; relentless follow-ups won’t help you achieve your backlink target.
Ways to Request a Backlink
1. No one wants to link to poor material. Thus the first step in your backlink development approach should be to concentrate on producing amazing content.
Your link will be more valuable to other websites if you continue adding value for your audience. They’ll find it impossible to resist!
2. Identify the Websites You Want to Gain Backlinks From Finding reputable and pertinent websites to receive backlinks from is the next stage in building backlinks.
Relevance is crucial because you want to increase the likelihood that someone visiting the other website will click on your link and visit the material on your website. As a general rule, stay away from your direct competitors.
3. Send an email to your contacts
Email is the most popular outreach method, so we advise locating a pertinent point of contact within the business and obtaining their email address. You will now write your email and send it.
- Improved Version
Your article may occasionally turn out to be a complete version of the information the website already links to.
In this situation, describe how your version can benefit readers more than the one they have now linked (without being pushy).
- Substituting a Retired Article
A linked item three years old or older is likely to contain out-of-date information that is of little use to anyone.
- Introducing something fresh
Have a novel concept that they do not already possess?
Describe how your piece adds something new to the discussion, such as new examples, suggestions, or tactics. New material opens up new possibilities for attracting people to your website.
- Missing Link
Reaching out to other websites for backlinks to replace broken links on a page can be the most successful tactic. However, it is a challenging technique to perfect.
It’s usual for individuals to want to update a broken link on their page as soon as they notice it. Additionally, they will probably concur if you provide them with a great replacement link.
How to write Email Outreach for Backlinks
- Targeted
- Personalized
- Professional
- Timely and pertinent
- Improve the user experience
How to obtain High-Quality Backlinks?
- Act as a resource for journalists and bloggers
- Post content titled “Skyscraper”
- Use outdated resources to build links
- Use content formats that have been shown to produce links.
- Release Ultimate Handbooks
- Employ branded methods and strategies
- Resource Pages from Authorities
What is the difference between Link building and Link Outreach?
Outreach for link building is looking for link opportunities and contacting website owners to seek them. This could be a link from a blog, a forum, a local government website, or a commercial website. You’ll give me something of worth in return. This is usually a guest blog post, an essay, or an insight piece.
In order to obtain a backlink or brand mention for your website, link-building outreach involves
- manually contacting business owners
- marketers
- webmasters
- bloggers
- social influencers.
How to Perform Effective Link-Building Outreach
- Understand Your Options
- Make a list of potential linking opportunities.
- Create Attractive Offers
- Create a template for link outreach
- Be Reliable & Sincere
Why Link building services necessary for backlink outreach?
Link Building Strategies
9 Outreach Email Examples for Link Building to Try
Why Use an Email Outreach template?
- Creation of backlinks
- Gaining social media shares
- General / Unrelated
Outreach Campaigns
How to Find Backlink Opportunities
Email Templates for backlinks
Ready to send your first email with a backlink? I am aware that I advised against using a template, and I stand by that advice.
Look at these examples to get some inspiration and a better notion of what to say!
The case of the “relevant article.”
Hello [Name]
I’m [your name], and I work at [company] as the [job title]. I had a chance to read your essay this morning [link/anchor text]. The general organization was very appealing to me because I found it simple to read, and the infographic was extremely helpful in making sense of such a difficult subject.
I’ve observed from reading your site that you write about [subject] rather frequently. The current data from a piece we just released would be a wonderful addition to your article. Check it out here, and please let me know if you believe it would provide value.
Thanks!
PS. If you opted to incorporate our resource, I would share your article on social media!
Set, Go and Send
Keep in mind that building backlink is a marathon, not a sprint. Even if you send out what seems like hundreds of emails, you can only receive a few replies. That’s alright!
Spend some time thinking about what isn’t working, how you can do better, or whether there is a method you can more fully customize your emails. Building relationships is key, and remember that people can spot sloppy outreach a mile away.
