It’s no secret: LinkedIn is the most popular platform for professional networking, job opportunities, and business engagements. This social media channel helps you look for a job, establish your career, and build your professional network. It also lets you promote your brand, improve your LinkedIn presence, and engage with various stakeholders.
Seeking to make the most of this platform? Consider harnessing the power of the LinkedIn newsletter! As you may be aware, original content is king in the digital world, and what better way to maximize LinkedIn’s algorithm than to create a new newsletter and connect with people? A well-crafted newsletter’s content can help grow a newsletter, increase engagement, and expand your subscriber list.
Fret not; this page is the ultimate guide to launching and growing your LinkedIn newsletter. Read on to learn what it is, what value it offers, and how to leverage LinkedIn newsletter best practices. Whether you’re looking to grow your LinkedIn page, explore topics, or publish your newsletter, this guide covers it all. Plus, you’ll find answers to LinkedIn newsletter FAQs, tips on managing your newsletter’s description, and ways to boost connections and followers.
Looking to grow and get new subscribers? Learn how to craft a powerful tool for content creation, use your email signature for promotion, and get your newsletter recommended by LinkedIn. As the admin of a LinkedIn newsletter, you can update your choices to align with LinkedIn’s cookie policy and make the most of the platform’s features.
What Is a LinkedIn Newsletter?
A LinkedIn newsletter is exactly what it is—an online newsletter operated via the social media platform itself. Like any newsletter, it’s a collection of articles, news updates, and key insights shared regularly with your newsletter subscribers. Each newsletter edition lands directly in their inboxes, making it an effective way to build your personal brand and engage with your audience. By consistently sharing high-quality content through your LinkedIn profile, you can boost engagement, grow your reach, and even monetize your newsletter over time.
Case in point: Suppose your company offers a project management tool and seeks to become a thought leader in your industry. In that case, you can create a newsletter and share relevant insights, such as agile methodology, robust platforms, and practical guides for managing different projects.
But how does it work? All LinkedIn members can create a newsletter as a way to share your insights, passions, and expertise with your target audience. All you have to do is invite your connections to subscribe; voila, they’ll get instant notifications whenever you publish new content!
What’s great? Subscribers can read, share, and comment on your content, giving you real-time engagement and feedback. Plus, when someone follows you or your page, they automatically get an invite to subscribe, helping you expand your reach—seamlessly and effortlessly. Cool, right? Take a glimpse of one of the best newsletters on LinkedIn:
Discover the potential benefits of a LinkedIn newsletter for your brand below.
Time and again, it’s been said: Content is king in the digital world. However, nearly 30% find their content strategy extremely or very effective, while almost 60% rate it as moderately effective. Only 13% consider it not very or not at all effective.
Here’s the truth: Content marketing is your secret weapon to success in 2025. It has the power to connect with people, thus generating prospects and converting supporters. So, what better way to maximize its potential than to set up a LinkedIn newsletter for content promotion?
That said, here’s why a LinkedIn newsletter proves beneficial to professionals and businesses:
- Enhanced brand reputation: A LinkedIn newsletter is a great way to introduce your brand voice—music to your subscribers’ ears. They’ll hear more about your core values, philosophies, and business insights, helping enhance your brand image and identity.
- Established thought leadership: A LinkedIn newsletter allows you to share your insights, showcase your experience, and demonstrate your expertise in the field. This helps you establish yourself as a thought leader in your industry.
- High stakeholder engagement: A LinkedIn newsletter lets you connect with various subscribers, whether your prospects, customers, external vendors, other businesses, or industry professionals. It helps build and expand your network for professional or business engagement.
- Increased lead generation: As cited, a LinkedIn newsletter helps you connect with your prospects, thus generating leads for your business. Who knows? These subscribers will eventually become your regular customers or loyal supporters.
- Successful sales conversion: Your LinkedIn newsletter is the means to an end—converting sales or winning new customers. Through its content, you can influence subscribers’ purchase or hiring decisions.
Find out the steps for creating and promoting your LinkedIn newsletter in the next section.
How To Launch and Grow Your LinkedIn Newsletter
There’s no denying the power of LinkedIn in today’s digital landscape. This platform has over one billion users from about 200 countries and regions worldwide. It has 67 million companies, 139 thousand schools, and over 40 thousand skills listed on the platform. So, the connections with other professionals and businesses are boundless!
Enter LinkedIn newsletter, a feature on the platform that lets you engage with professionals and businesses….even more. The key here is to maximize this feature for thought leadership and real connections. But how do you go about setting up and promoting your newsletter? Follow the crucial steps below:
1. Check eligibility and get access
The initial step is to check if you’re eligible for a LinkedIn newsletter. Once confirmed, you can access this game-changer feature. Then, you can go ahead, activate your newsletter, and start creating content that resonates with your target audience. This is a great way to stay connected with your LinkedIn connections, drive traffic, and build thought leadership.
LinkedIn Newsletter Eligibility
Anyone on LinkedIn can create a newsletter to share their insights and upload original content. Business owners, professionals, and content creators can generate leads and expand their subscriber base. You can invite connections to subscribe through a dropdown menu, and they’ll receive notifications when you publish. Subscribers can read, share, and comment, which improves readership, engagement, and SEO rankings.
Getting Access to the LinkedIn Newsletter
To access the newsletter feature, visit your personal profile and look for account tools at the top of the homepage. Then, turn on Creator Mode to unlock advanced content creation options. This allows you to publish exclusive content, set expectations for your publishing frequency (weekly, bi-weekly, or monthly), and optimize email campaigns using CTAs.
By leveraging LinkedIn’s in-app features and external platforms like social media channels and email marketing, you can increase your newsletter’s visibility. Adding a cover photo, using a clear cadence, and sharing relevant content will also help you build a strong subscriber base. Plus, integrating analytics like open rates and the “Others Also Viewed” section can provide additional value to refine your content marketing strategy.
Following LinkedIn’s privacy policy and cookie policy ensures transparency, while a well-structured newsletter helps with monetization and enhances individual newsletters’ performance. If you want to maximize engagement and reach at least 150 subscribers quickly, consider cross-promoting on social media platforms like YouTube and using a pixel to track conversions.
Joel Popoff, CEO at Axwell Wallet, recommends a thorough self-assessment. He advises evaluating if a LinkedIn newsletter is right for your brand or yourself as a professional. “Before starting a LinkedIn newsletter, take a moment to assess if it aligns with your brand or professional goals. Ask yourself what value you can offer and if you can commit to consistent publishing. A little reflection upfront can set you up for long-term success.”
After checking your eligibility, getting access, and assessing yourself, it’s time to create your LinkedIn newsletter. Fret not, as the steps are pretty straightforward. Here’s how to set it up:
- LinkedIn newsletter creation: Find and set up the feature. For detailed steps, follow LinkedIn’s actual guide:
- Naming and branding: Pick the right name, cover image, and style.
- Writing a description: Create a clear and compelling summary.
- Setting the schedule: Choose weekly, biweekly, or monthly publishing.
Raihan Masroor, Founder & CEO at Your Doctors Online, suggests creating a newsletter theme relevant to your professional and business brand. “Choose a theme that reflects your brand and expertise. A clear focus helps attract the right audience and keeps your content engaging. Consistency in style and messaging will make your newsletter more memorable.”
3. Start crafting engaging content
Now, it’s time to create content for your LinkedIn newsletter. Of course, the subject varies based on your niche/industry as well as experience/expertise. But whether it’s an industry infographic, case study, or a white paper, creating high-quality content is key. Here are key factors to keep in mind:
- Relevance: It’s crucial to identify your newsletter’s target audience. Are they prospects and customers, industry experts, or niche competitors? Ensure your content resonates with them.
- Value: Of course, your content has to offer real value to your readers. Whether it is evergreen content, how-to guides, or industry insight, it must benefit your subscribers.
Take it from Brooke Webber, Head of Marketing at Ninja Patches. As a digital marketer, she always promotes content relevance and value to achieve its objectives. “Focus on content that matters to your audience. Make it relevant, valuable, and engaging so readers keep coming back. The more useful your insights, the stronger your connection with subscribers.”
Creating a LinkedIn newsletter is one thing; Promoting this feature is another. Focus not only on sending content to your subscribers but also gaining new audiences. And this entails promoting your newsletter on various digital platforms. Take the following steps:
- Post about your newsletter on LinkedIn. Of course, start your promotion on the platform itself. Let your connections know that you’ve created a newsletter so that all of them will subscribe.
- Cross-promote in LinkedIn groups. Chances are, you’re engaging with other professionals and businesses on LinkedIn communities. While at it, sending links to your newsletter subscription won’t hurt but as a call to action (CTA).
- Send to your stakeholders’ emails. It’s best to harness the power of personalized email marketing. Inform your email recipients about your LinkedIn newsletter, as they might give it a go as well.
- Share on other social media channels. Promote your newsletter on different platforms like Facebook, Instagram, X, TikTok, and YouTube. When doing so, keep up with social media trends to attract subscribers to your LinkedIn newsletter.
Learn from Fineas Tatar, Co-CEO at Viva. He believes that LinkedIn newsletter promotion is key to growing your subscriber base. “Promotion is just as important as creation. Share your newsletter across LinkedIn, social media, and email to reach a wider audience. The more visibility you create, the more your subscriber base will grow.”
5. Leverage other LinkedIn features
LinkedIn has a wide range of features and functions at the user’s disposal. Aside from the newsletter, you can post and share on your page, join groups or communities, and even send direct emails (DMs). What better way to boost your newsletter’s prominence than to leverage other features? Here’s how:
- Engage in comments and discussions. While interacting with other professionals on these platforms, take the time to promote your LinkedIn newsletter. For example, add this CTA: “To get more industry insights, subscribe to our newsletter.”
- Encourage shares and reactions. Keep the conversation going, whether on your comment section or online forums. Put your newsletter link in the spotlight and promote user-generated content (UGC).
- Use LinkedIn DMs without spamming. Sending direct emails to all your connections without overwhelming them requires a strategic approach. These emails could be a direct promotion of your newsletter or a CTA on the side.
Tomas Melian, SVP of Marketing at MyHealthTeam, highlights the value of LinkedIn features, such as the newsletter. “LinkedIn offers more than just newsletters—use posts, groups, and DMs to maximize your reach. Engage in discussions, encourage shares, and strategically promote your content. The more you leverage LinkedIn’s features, the more visibility your newsletter gains.”
6. Integrate with your email and website
But wait, there’s more—you can integrate your LinkedIn newsletter with your professional email and website. This is another way to promote your newsletter and grow your subscribers. How do you go about doing so? Here are a few recommendations:
- Add newsletter sign-up links to your email signature. Who knows? Your regular email recipients might notice it. And if you’re lucky enough, they might click the link and sign up for your newsletter.
- Embed the newsletter on your website or blog. For instance, you can introduce your LinkedIn newsletter on relevant blog posts as a CTA. Your readers might find your content valuable and decide to subscribe to your newsletter.
- Leverage lead magnets to attract subscribers. You can create high-quality content, such as case studies, ebooks, whitepapers, and even templates. The value you offer might compel your readers to subscribe to your newsletter.
Jacob Barnes, Founder of FlowSavvy, suggests integrating the LinkedIn newsletter with your business email and website. “Boost your newsletter’s reach by integrating it with your email and website. Add sign-up links, embed them on your site, and use valuable content to attract subscribers. The easier it is to subscribe, the more your audience will grow.”
7. Monitor and measure your performance
Your LinkedIn newsletter can help you achieve your business goals, such as online visibility, brand awareness, customer engagement, lead generation, and sales conversion. So, monitoring your newsletter performance and seeing if it helps meet your objectives makes sense. To do this, take the crucial steps below:
- Track your performance. Monitor if your content creation and newsletter promotion work wonders for your business. Use data analytics to see your progress monthly, quarterly, or yearly!
- Analyze your performance. Measure your newsletter performance against set key metrics. Are you earning more and more subscribers? Has your engagement rate on the platform increased? Are you generating leads and sales?
- Optimize your strategies. Adjust your content and promotion strategies if you notice your LinkedIn newsletter becoming stagnant. To optimize your newsletter, follow the LinkedIn’s best practices:
Wojciech Ratajczak, CEO of EssayService, recommends monitoring and optimizing your LinkedIn newsletter’s performance. “Keep an eye on your newsletter’s performance to ensure it aligns with your goals. Track key metrics, analyze engagement, and refine your strategy as needed. Consistent monitoring helps you grow and improve over time.”
Final Words
A LinkedIn newsletter is a great way to maximize this popular social media platform. It allows you to create valuable content and engage with various stakeholders. Thus, it helps boost your brand awareness, audience engagement, thought leadership, lead generation, and even sales conversion.
To get started, follow the crucial steps outlined above, from checking your eligibility and creating your newsletter to monitoring and measuring your performance. Likewise, generate high-quality content and engage with your audiences. Finally, promote your newsletter, whether on the platform, your email, social media, or the website itself.
Harness the power of LinkedIn newsletter and witness how your content resonates with people for stakeholder engagement and business success! Leverage Whitecream’s GenAI platform to help you craft quality and engaging content for your newsletter. Sign up today to get started for free!
