Lemlist Review: Is it the best cold outreach tool in 2022?

Looking for a complete Lemlist review? This post is just for you. Read on to know if this platform is the right fit for your needs.

Are you looking for a perfect solution to all of your cold email problems? Well, Lemlist is here for the rescue. Lemlist is a one-stop-shop for all of your cold emailing issues. Lemlist is a SaaS (software as a service) platform that not only streamlines but also personalizes cold email campaigns.

It is a powerful tool that is compatible with the most common email services, including Google Mail (Gmail), Microsoft Exchange, Outlook and Office 365. If you do not utilise any of the above, you can still connect an account using SMTP/IMAP.

The ultimate objective is to produce warm emails, as opposed to cold emails, which seem impersonal and robotic in tone. This will pave the way for stronger relationships with your potential leads. Let’s start by understanding why personalizing cold emails is important.

Lemlist is a platform developed to personalise and enhance the cold email you send. It is one of the best marketing tools in the market for cold email outreach. Cold emails are commonly used in business campaigns to increase engagements and reach out to your prospects.

Lemlist can integrate with CRM systems such as Hubspot, Salesforce, Pipedrive, and Axonaut. As a result, Lemlist assists you in optimising your programs and enhancing pre-existing partnerships. It’s no secret that there’s still a lot of trepidation about sending a cold email – will the receiver open the email, or will they not, or what if the email goes straight into spam. The last scenario is the most daunting one and is feared by email marketers. That’s where Lemlist comes into the play. It helps you send personalized cold emails in very little time. Lemlist is now used by many sales teams and premier agencies.

While you might fear that your cold email may go to spam without even being viewed by your prospect, Lemlist may be the right cold email tool for you. You can use this platform to create leads that will result in responses from prospects. This cold outreach tool is great option for B2B businesses.

Lemlist Key Features

If you are planning to buy Lemlist, you must first look into the features that it offers. So, let’s discuss the key features of Lemlist.

1. Lemwarm

Lemwarm is a very popular feature of Lemlist that will assist you in improving deliverability. When cold emails are non-personalized, the email body stays the same. This means the same email is sent to thousands of people. Email providers like Gmail block such a large volume of emails and filter them to spam. The computer server that sent those emails is blacklisted by Google and any future emails from this server and the particular email address are automatically filtered to spam.

Tools like Lemwarm try to improve the reputation of the computer server and the used email address. Lemwarm sends emails from the blacklisted server to a select group of recipients. The emails in spam are then marked as ‘not spam’ and moved to the primary inbox. The number of recipients is in the hundreds or maybe thousands. When the emails are marked as not spam at such a large scale, Gmail, Outlook and other email providers are led to believe that the blacklisted server is no longer sending spam emails. Over a course of a few weeks as the emails are continuously marked as not spam, the server’s reputation is improved and it is removed from the blacklist.

If the emails are personalized from the get-go, each email will be unique. This will eliminate the need for Lemwarm. However, in case you run into any issues with your email deliverability, Lemwaem has your back. It’s also recommended to use Lemwarm for new email addresses and servers so as to enhance their reputation in the eyes of the email providers.

2. Personalized Subject and Content

Lemlist allows you to develop a strong connection with your prospects by assisting you in creating personalized emails according to the prospect’s likes and dislikes. Lemlist even allows you to create personalized images, videos, and landing pages so that your customers can relate to your content. If you want to create great personalized emails and personalized images and videos, you must definitely go for Lemlist. However, Lemlist has limited personalization options that we will cover towards the end.

3. Automated Follow-up for Emails

This outreach software now makes it simple to follow up to your initial emails. Your prospect may not reply to your email because they might be busy, they may have forgotten to type the reply, or your email probably sank in the hundred emails they receive daily. Thus, it makes sense to follow-up on your initial emails. Lemlist can do this automatically for you.It sends personalized follow-up emails to your audience without losing the human touch.

4. Audience Segmentation

This tool allows you to divide your customers into specific groups and send them tailored emails. It will allow you to have an improved connection with your audience.

5. Web Extension

If you find a lead on LinkedIn, you can import them into Lemlist and reach out to them. Simply install Lemlist’s Google Chrome Extension, and Lemlist will take care of everything else including sending them personalized messages and following up in case they don’t respond.

Lemlist Pricing

Let’s talk about the pricing of this platform. You get 3 payment options in Lemlist. We have discussed them in the section below:

1. Email Warm-Up Payment Plan

This plan is ideal for those who wish to warm up any email domain and boost their email deliverability. This plan is for $29 per month, and it offers the following benefits:

• Auto email warm-up
• Email deliverability booster
• Supports all email providers
• Email verification
• Complex algorithm
• More than 20k members worldwide
• More than 25 years domain age range
• It does not allow any fake accounts

2. Email Outreach Payment Plan

The plan is ideal for customers who wish to send cold emails while also having access to all customised capabilities. This plan is for $59 per month, and it offers the following benefits:

• Team collaboration
• Text personalization
• Automated sequences
• A/B testing
• Allows you to send cold email campaigns
• All email warm-up features are available

3. Sales Engagement Payment Plan

The plan is made for users that connect with potential leads through several channels. This plan is for $99 per month, and it offers the following benefits:

• Team collaboration
• Text personalization
• Automated sequences
• A/B testing
• Allows you to send cold email outreach campaigns
• All email warm-up features are available
• Social setting
• Video integration
• Calendar and chat
• Prioritizes customer support
• Aircall integration
• Dynamic landing pages

Last but not the least, Lemlist gives you a 14-day free trial plan to check out all its features. Therefore, you can use this trial before committing to buy your desired plan.

Lemlist Pros and Cons

Here are some of the Lemlist pros:

• User friendly
• Email personalization features
• Highly interactive and engaging email templates
• Fun emojis
• Email warm-up
• Connect with multiple channels leads
• Tutorials for beginners available

There aren’t a lot of drawbacks. However, the only major ones are as follows

• Lack of detailed personalization options
• There is no option to add specific prospect information.
• You need to write the sales email on your own

Best Lemlist Alternatives

Here is a list of the best options in the market if you don’t want to go for Lemlist:

1. Saleshandy

Saleshandy is a sales enablement and cold email outreach platform that allows for mass marketing. This application is jam-packed with features designed to automate various time-consuming procedures and assist your brand in meeting its objectives on schedule. The price gap between Saleshandy and Lemlist is what distinguishes them. Most of the services provided by Lemlist and Saleshandy are virtually the same; however, Saleshandy provides these functions at a considerably lesser cost.

2. Woodpecker.co

Woodpecker is a cold email outreach tool designed to connect B2B firms with prospects and business associates. It is a popular email marketing tool. Woodpecker provides email customization and sequencing to ensure high deliverability rates. What distinguishes Woodpecker from Lemlist is its built-in email authentication and validation mechanism, which ensures that the email is delivered to the intended recipient.

3. Mailshake

Mailshake is a sales enablement network and email outreach software that primarily functions with Gmail and G Suite. Email marketers and marketing experts typically use this application to easily schedule, track, and customise email marketing campaigns. Users like Mailshake due to its user-friendly UI. Even inexperienced email/sales outreach professionals may readily utilise this email marketing platform.

4. Yesware

Yesware is a Gmail and Outlook add-on that functions as an all-in-one sales toolbox. This email outreach space can handle all of your sales requirements, from prospecting to conference scheduling, on a unified platform. Their sales engagement technology enables sales teams to measure, evaluate, and standardise what works.

5. Mailtrack.io

Mailtrack is a Gmail-specific email tracking service with more than 1.5 million users. This email marketing platform is frequently referred to as user-friendly since it allows users to monitor their email through open rates, read recipients, link tracking, and so on.

6. Reply.io