Consider the most recent email a company sent to you. Did you read everything before selecting delete? What about a message from a friend? You probably took the time to read it cover to cover. When speaking with your consumers, you want them to respond in [...]
Writing is a powerful tool that can help you stand out amongst a crowd. It is reflective and informative and works as a great descriptive technique to set you apart from things. The more content you write, the more you are discovered and hailed. If you [...]
Both large and small businesses, established and emerging, struggle to write about themselves. When starting a new company from scratch, you have very little to go on but a lot to say. Take into account your company's biography or bio as your answer to the question, [...]
To recognize opportunities, enhance client relationships, increase income, provide value, and lower risk, a key account plan is necessary. However, we fail to realize its importance due to the other challenges that come with business. Account planning is one such tool that may help you tackle [...]
Before going into the details of your business plan or project proposal, the first step should be an executive summary that will grab the attention of those with the ability to make a case. AN executive summary template will be immensely helpful. Think of the [...]
While saying “we are all selling different parts of our bodies” (Peaky Blinder fans, I got you!) might sound crass, that is pretty much what we do online as well as offline right? When the interviewer asks “tell us about yourself," you make sure to tell [...]
When customers are buying or bargaining about a product, they express their choice. Whenever they choose your product over your competitor’s products, they notice more value in your product. But when companies provide similar dishes with similar features, what will you choose? How do the potential [...]
Good marketing appears straightforward but has a communications plan as its underlying framework. Each message in a well-done marketing campaign is a moving component of a larger whole. Communication plans are excellent techniques that will advance your branding and assist you in handling PR crises without [...]
What is a follow-up email? Simply put, a follow-up email is a series of emails sent after a critical point in the sales funnel to close the deal. A great follow-up email template is immensely helpful. Follow-up emails are effective because: It helps you build trust [...]
A communication plan is a diagram outlining the project's stakeholders and the channels of communication that will be used to solicit comments and update them on its progress. It is a policy-driven strategy for informing stakeholders. The strategy formally specifies who should receive specific information, when [...]
