F What is a content audit? A content audit is an inventory and analysis of your organization's existing piece of content according to your chosen criteria: the criteria related to the content you want to audit and the data you want to analyze. Content audit helps in [...]
Okay, so it goes without saying that you would want your readers to actively read your content all the way through if you are a content writer, blogger, or writer in general. Your readers may occasionally have lost interest in the middle of a blog and [...]
Walmart maintains its treasured position as the biggest retailer in the world despite Amazon's indisputable claim to be the leader online. Given that it has approximately 11,500 stores operating around the world, Walmart greatly benefits from this presence. Similar to Amazon, Walmart Marketplace gives qualified merchants [...]
There is no denying that social media marketing is effective for all companies. However, a lot of firms believe it is difficult to maintain social media platforms and that it is not as effective as they seem. When developing a social media strategy, you want to [...]
You and I have seen how SEO has become a burning subject of interest in recent years. With each passing day, hundreds of websites are laying their feet in the already flooded search engine results. There isn't any such field left to be touched by intense [...]
SEO optimisation, or Search Engine Optimisation, is an important tool for websites and individuals who own businesses. Individuals and organisations who want to direct traffic to or ‘clicks’ to their forums can use Search Engine Optimisation to relay people to their website to convert them into [...]
What is a Customer Profile / client profile template A customer profile is basically a description of a customer group. These rich profiles contain details of key characteristics such as: Income Location of customer and psychographics Company size Actionable Shopping preferences Interest/ persona These customer profiles help you create and share clearer images of different types of customers. The main ways these profiles [...]
Your business plan should include an examination of your competitors. Understanding the competing businesses in your industry is crucial once you have established the vision for your product and the customer issue you are addressing. You can use this to find opportunities and threats. It also [...]
Digital Marketing is something we can only nail with a snap of our fingers. It requires consistency, hard work, devotion, and patience. Only those who are into it can tell what a tough job is to attract and retain customers. Not just that, the entire business [...]
People frequently cite music as the soundtrack of life, and with that in mind, Spotify is a pioneering company in the use of consumer listening data to interact personally with music fans. With over 406 million monthly active users, including 180 million paying subscribers by the [...]
