Introduction Mobile search is the practise of conducting an online search using a mobile device, such as a tablet or a smartphone. Users of mobile devices are more likely to do local searches than those who use laptops or desktop computers, looking for information specific to [...]
INTRODUCTION Audio marketing is the display of commercials as audio records on radio stations and online streaming services like podcasts and music services. Due to technology advancements and growing consumer demand, audio advertising is growing in popularity along with audio as a medium. The COVID-19 pandemic [...]
The Digital Advertising sector is buzzing with a variety of ads. Marketers no longer have to rely on a single platform or ad campaign to get their desired chunk of audience. With so many platforms and advertising methods coming up every year, it is one hell [...]
Introduction By automating the process of developing those leads into sales-ready leads, marketing automation aids in the identification of potential clients. It automates processes that move potential customers closer to the point where the sales team can approach them directly with the goal of closing a [...]
Inviting guest speakers to your podcast is one of the finest methods to naturally increase your brand awareness, internet impact, and podcast audience. What do you say, though? Searching for new listeners is only one aspect of marketing your podcast. Additionally, it entails keeping your current [...]
One of every organization's most important resources is its managers. They are in charge of motivating staff members, utilizing their skills, and ensuring productivity. They are normally in charge of achieving the end goal. A good manager will make sure that tasks are completed on time [...]
INTRODUCTION Everybody would prefer a quick website over one that loads slowly. But loading time affects a site's success in more ways than just personal preference. The bounce rate of a website will increase dramatically the longer it takes to load. Search engine rankings will suffer [...]
In the 15 years of its existence, YouTube has only gotten stronger, quicker, and better. We have all the relevant data you need to guide your strategy if you're thinking about entering the world of video on the most widely used social network for video sharing. [...]
Introduction Everything that we do is gradually shifting online, from how we network to how we acquire our news. The same goes for shopping. Shopping has always been a mood, and you'd be surprised to learn that many people go shopping all day long. The pandemic that struck us and the experience that businesses are able to offer to their clients are two reasons why internet shopping has increased so much over the years. You can develop a strategic plan for your eCommerce firm by understanding the data that underpins online commerce. Why don't we start now? General statistics Online sales are increasing so quickly that they will almost reach $4 trillion globally in 2020. Additionally, we anticipate 300 million online buyers in the US alone in 2023. The global penetration rate of digital consumers as of 2018 is 47.3%. When examining statistics by gender, we find that 72% of shoppers are women while 68% are men, which is a rather little difference. What men and women buy when they shop is the fundamental distinction. Women typically shop for things like food and clothing whereas men typically buy heavy-duty products like furniture and computers. Online purchasing has grown tremendously, and it doesn't appear that this trend will soon slow down. Whether you're an internet buyer or vendor, this is fantastic news for you. Online purchasing is increasingly popular for a variety of reasons, including ease and affordable rates. If you own an online store, you are surely aware of how challenging it can be to stand out in the face of increasing competition. Because of this, it's crucial to select your target market with care and make an attempt to concentrate on your clients. Statistics for eCommerce Stores If you're just getting started with eCommerce store optimization and believe the stronger competition has little possibility of beating you, think again. Small merchants may soon have mobile conversion rates that are up to 30% greater than those of larger retailers. Additionally, now is a perfect moment to start your eCommerce business if you haven't already. According to estimates, there will be 1.92 billion digital consumers in 2019 and eCommerce sales will make up 14.1% of all retail sales globally. The next number shouldn't surprise you given how quickly online buying is expanding generally. eCommerce retail purchases are anticipated to increase from 14.1% to 22% in 2023. Consumers Shop via Mobile The popularity of mobile shopping is no secret. You cannot afford to neglect mobile consumers or mobile buying if you want to run a successful e-commerce company. Mobile devices are being used by consumers throughout the entire buying process, including a variety of online shopping activities. Without a question, consumer behaviour is shifting toward mobile. In light of this, there are several things that you as a store owner may do to ensure that you consider mobile while you're working on your company. Make sure your store has a user-friendly mobile app or mobile website that clients can utilise as a starting point. Even if consumers don't complete the transaction on their mobile devices, you should make an effort to give them a relaxing and delightful experience. You need to make sure you design a shopping experience that your clients will enjoy. Online Shopping and Technology Statistics There are some trends that started in 2018 and remained prevalent in 2019. One of them is a chatbot. In the previous year, 60% of customers used chatbots to find answers. And the favourite help medium for Millennials is a chat box. The major reason chatbots are so well-liked is that consumers usually consider quickness while looking for an answer. It only takes 11 minutes for customers to become impatient and hang up while on the phone waiting to talk with a customer service representative. In contrast, a chatbot will reply in a short amount of time. [...]
When was the last time you used Facebook? An hour ago? A minute ago? Or a second ago? The answer to that question proves how Facebook has become an inherent part of our lives. Especially for youngsters like us, it is more of a reflex to [...]
