Do you know what plagues the world of websites and articles? PLAGIARISM! It has emerged as a major problem that inhibits the ranking of a website. I bet you must have heard about it or even experienced it yourself ever since you stepped into the world [...]
Clickbait, although very prevalent in the current age of digital media, has mostly been frowned upon by the general population, and rightfully so. Many websites have been criticized for blatantly overutilizing clickbait headlines to push traffic upward, without really fulfilling its headline’s purpose. The political and [...]
The Metaverse is an intersection of the internet and an "experience." It combines elements of Virtual Reality (VR) and Augmented Reality (AR) to create a personalized and almost tangible experience for users and the kind of content they create and engage with. Technology and its dynamic [...]
What if you have a new product to offer, but you are struggling with your sales copy? Well, that's where copywriting formulas like BAB(Before-After-Bridge) step in. Newbies who lack experience usually prefer using copywriting formulas to attract buyers and grab their attention. However, have [...]
You might be wondering what a podcast is? And even if you know about podcasts, you might think it is relevant and prudent for you to jump into podcasting. A podcast is an audio recording of a specific topic, like, for example, general issues, travel, [...]
Twitter over the past decade or so has proved itself to be one of the leading platforms for every aspect of global life in some form or the other. Whether it be politics, sports, or any global news, Twitter has proved time and again [...]
Among all the classic marketing models, the AIDA model, which tracks the client journey through Awareness, Interest, Desire, and Action, is possibly the most well-known. Many marketers find AIDA valuable because we use it on a regular basis while designing our marketing communications strategy, whether [...]
Marketing is undoubtedly an activator for sales and a huge tool to leverage more clients and generate leads. Still, with all the automation in today's business dimension, Bot Marketing is the most productive way to boost your business work and gather more customer-driven tasks. Here [...]
Blogging is any form of media that you can skillfully publish online. It can contain text, entries, photography, and other media elements. It can be a discussion or content published to propagate some sort of information. Blogs are usually published in reverse chronological order, and the [...]
In the realm of business and sales, writing an effective advertising or a marketing copy is as important as having a great PR or an ad team. A powerful marketing message can do wonders for a business owner through the power of words as it [...]
