Learn More About SEO.

Become an SEO Expert. Master search engine optimization tools and strategies

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ENROLL FOR THE PROGRAM.

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

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THE 15-Days SEO BootCamp

Learn SEO with a daily actionable lesson in your inbox​

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.

BECOME A SEO EXPERT AND RANK YOUR PERSONAL OR BUSINESS WEBSITES ON TOP.

LEAVERAGE CONTENT MARKETING AND SOCIAL MEDIA AS PART OF YOUR SEO STRATEGY.

 

WHAT YOU WILL LEARN

COURSE CONTENT

DAY 1
Introduction to SEO
  • What is SEO?
  • Why is SEO important?
  • What is the difference between On-Page SEO & Off-Page SEO?
  • What is Keyword research?
  • Importance of Keyword research
DAY 2
Executing Keyword Research
  • Why is choosing and analyzing keywords essential?
  • Finding and analyzing Keywords
  • Selecting Keywords for full optimization
DAY 3
A-Z of On-Page SEO
  • URL Optimization
  • What is a Title Tag & tips to write one?
  • What is a Meta Description & tips for writing one?
  • What is a Heading Tag & tips for writing one?
  • Image SEO 101
  • What is SEO-optimized content?
DAY 4
Essential SEO tools
  • Google Search Console (GSC) & its features
  • Setting up GSC
  • Google Analytics & its features
  • Setting up Google Analytics
  • Creating organic traffic report on Google Analytics

 

DAY 5
Tracking SE
  • Creating and updating weekly ranking report
  • Off-page SEO 
  • The art of link building 
  • Off-page SEO tactics

ABOUT PROGRAM

BECOME MASTER OF SEO

This SEO Course will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

₹999

Online

3 Months Program

THE PROGRAM

A PRIVATE, COMMUNITY FOCUSSED MASTERCLASS

A FLIPPED CLASSROOM MODEL WITH A MIX OF LIVE AND RECORDED VIDEOS ENSURES THERE’S A GOOD MIX OF DISCUSSION, PEER LEARNING & ATTENTION.

WHAT YOU WILL LEARN

  1. Set site visibility to increase SEO.

  2. Change permalinks or slugs on a blog.

  3. Change permalinks or slugs on a web page.

  4. Insert blog headings to blog using keywords.

  5. Format an SEO friendly blog heading.

  6. Add internal links to a blog.

  7. Add categories and tags to a blog.

  8. Add Alt Text to images.

  9. Navigate website analytics.

iNTRODUCTION TO SEO

Week 1 – Week 3

 

In this module, you will be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself). You’ll learn about the differences between the main SEO job types and discover career options as an SEO.

Current SEO Best Practices

Week 4 – Week 6

 

In this module, we’ll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you’ll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms.

SEO of Today, Tomorrow and Beyond

Week 7 – Week 9

 

In this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO. In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape.

Week 10 – Week 12

Fees: ₹999

PREMIUM PROGRAM

COURSE MATERIAL PREPARED BY BEST INSTRUCTORS

Experience the world’s best digital marketing training and internship to become a ninja marketer in 3 Months.

WHAT THEY SAY

OUR TESTIMONIALS.

Very interesting program. Their constant support helped me easily grasp the concepts and become a better digital marketer. I would definitely recommend.

Manvi Mittal

One of the most amazing program I have ever joined! The teacher actually went way above and beyond while explaining the concepts. They helped me land an internship, and in just 3 Months, my client was so impressed that they hired me for a full-time job.

Aman Rajput

Very enjoyable experience. The program was very interesting and contributed greatly to my career. I have learn a lot during this program. I will definitely recommend it to other aspiring marketers.

Avani Kapoor

PRACTICAL LEARNING

INTERNSHIP OPPORTUNITIES WITH TOP COMPANIES AND MENTORS

CLICK HERE TO WATCH INDUSTRY LEADERS

 

 

GET READY TO BECOME EXPERT IN SEO

LIMITED SPOTS AVAILABLE

RESERVE YOUR SEAT NOW.