When you only have a few seconds to grab your audience’s attention, using video is your best bet.
With video storytelling, you can quickly share your brand message, teach potential customers about your products, and better connect with your target audience. Corporate videos, testimonial videos, and story video production can help tell a story that aligns with your brand, builds trust, and strengthens your brand identity.
In this article, we’re taking a closer look at the power of storytelling and why crafting compelling brand stories matters. We’re also sharing some story video examples and tips from professional video production companies to inspire you. Whether you’re working on a brand storytelling video, enhancing your video production process, or learning storytelling techniques, brand stories using corporate video production can make a significant impact. These insights will help you create the best brand experiences. Start leveraging video marketing to establish a successful brand today!
Why video brand stories matter
A compelling brand story not only promotes your products or services but also sets you apart by conveying who you are, what you stand for, and how your values align with your brand values and your target audience’s needs.
When you use storytelling techniques to create a narrative, you connect with your audience on an emotional level. This emotional connection makes your brand more memorable and engaging. Think of a promotional video or an inspiring ad on social media platforms—it’s the video length, the story told throughout the video, and the emotions it evokes that truly make your brand stand out. Brand stories using corporate video production play a crucial role in achieving this connection and leaving a lasting impression.
This is where corporate video marketing and video production services come in. By leveraging the power of video, you can showcase your brand’s story, mission, and ethos in a way that resonates deeply. Brand stories using corporate video production can effectively communicate your values and connect with your audience on a personal level. A video featuring your values and what you offer builds brand awareness and attracts customers who are aligned with your vision. Whether it’s a strong brand identity or types of corporate videos like testimonials or brand promos, authenticity in every aspect of your video- from the production phase to the final edit- is key to success.
Let’s explore how the best corporate video production practices can help you craft a truly engaging brand story in the next section.
The Power of Authenticity in Brand Stories Using Corporate Video Production
One of the biggest mistakes businesses make when creating a video is trying to make it perfect.
What resonates most with your audience is authenticity. Authentic stories bring the message of the video to life, making them feel relatable and genuine. People are tired of overly polished corporate videos that lack emotional connection. Instead, they crave powerful stories told through visual storytelling that reflect a brand’s mission and values.
Authenticity doesn’t mean sacrificing professionalism; it’s about being honest. A quality video that showcases your team at work or candid moments with leadership brings your story to life in an engaging way. Brand stories using corporate video production can add a polished yet genuine touch to your narrative, amplifying its impact. A well-crafted brand story video or brand video can effectively communicate your mission, values, and unique identity, making your brand memorable and relatable. For instance, a video showcases your brand’s culture and passion, helping you differentiate your brand and build an emotional connection. This kind of video makes people more likely to choose your brand over competitors.
Here are some ideas to ensure your video captures authenticity:
- Create a video project featuring your team discussing industry trends and your business’s unique solutions.
- Share updates using Problem-Agitate-Solution (PAS) storytelling to highlight the benefits of using your latest offerings.
- Share funny, relatable moments that show the human side of your brand, apart from competitors.
- Record a walkthrough of how your team uses your product every day, providing insight into its value.
By working with a video production agency or using customizable video templates, you can leverage the power of storytelling to craft engaging video content. Videos help convey authenticity while maintaining professionalism, ensuring your brand stands out as impactful and memorable.
Let’s explore examples of brands that have used high-quality video production to create compelling and impactful brand stories.
Video production examples from real brands
Here are some video marketing examples from authentic brands.
Brex: Showcasing its value proposition
Brex, a company offering digital products like credit cards and spend management software, uses videos to connect with entrepreneurs and share how its products can scale their businesses.
In its latest feature update video, one of its founders, Pedro Franceschi, shows up in casual wear and uses a simple “talking head” style to directly connect with viewers. This helps humanize the brand and capture the audience’s attention.
Pedro also immediately highlights Brex’s value proposition, “Make sure every dollar counts towards a company’s mission.” Mentioning this early in the video helps Brex demonstrate that it understands its target audience’s needs. Entrepreneurs who fit this customer type will instantly feel compelled to keep listening.
Cruise America: Storytelling and diverse audiences
Cruise America, an RV sales and rental company, takes a human-centric approach to its video content.
The brand shares real customer experiences and the team’s passion for providing unforgettable travel adventures. In the video below, Cruise America celebrates its 50th anniversary. It talks about the company’s long history and why customers have trusted it for many years.
Its opening line, “It always starts with an idea,” hooks the audience and invites them into the company’s brand story.
When customers witness the faces, stories, and values driving your business, they can form an emotional connection, fostering trust and loyalty. Brand stories using corporate video production help convey these elements in a visually compelling way, making it easier to connect with your audience. It goes beyond transactions and makes your brand relatable and approachable, which is crucial in today’s market where consumers seek deeper relationships with the companies they support.
Cruise America also features user-generated content and creates videos in multiple languages to reach a wider audience.
Velosio: Simplifying complex services and docu-style case studies
Velosio, a company specializing in Dynamics 365 Licensing, uses corporate video production to simplify complex concepts. Its videos explain how its services work in a clear, digestible way that potential clients can easily understand.
It also demonstrates its solutions in action. (In an authentic way.)
In its case study videos, its customers talk about their problems before working with Velosio. They also talk about how its software has helped them become more efficient and successful.
You can apply similar techniques to your own corporate videos, using real-world scenarios and customer testimonials to bring your brand’s story to life.
Remember, a well-produced video can be a powerful tool in connecting with your audience and conveying your company’s unique value proposition.
Band of Brothers Tours: Real stories drive trust
When it comes to corporate video production, it’s not just about making a great video—it’s about how you use it. You could spend a lot of time and money hiring the best team, but it’s a missed opportunity if the video just sits there without a plan.
Band of Brothers Tours has a knack for shooting real customer stories that showcase its traveler’s authentic experiences. Since the tour company specializes in historical tours, its customers often have a passion for history and go into detail when sharing.
These videos are invaluable for history buffs. They help them get a realistic idea of the tours, which helps the brand build immediate trust with potential customers.
The tour company also features these videos on its website’s home page and on a dedicated “Reviews” tab to attract the attention of cold leads who stumble on the site.
If you’re looking for an easy way to build immediate trust, get inspired by Band of Brother Tours’ videos.
Cloudbeds: Using humor to connect with audiences
Cloudbeds, an accommodation management solution, taps into humor to share its value proposition and connect with its target audience.
Its video series showcases scenarios where hotels abandon their outdated practices and upgrade their systems in funny, relatable ways. The focus on a humorous tone of voice makes the brand feel approachable and memorable — while still driving home the message that Cloudbeds simplifies hotel management.
When you can make someone laugh and think at the same time, you’ve captured their attention.
Why pre-production is vital for a successful corporate video
A corporate video’s success starts long before you film the first scene. While you don’t need to focus on perfection, you at least need a plan.
In the pre-production phase, be sure to:
- Identify your target audience.
- Define your goals.
- Choose the key message(s) you want to convey.
- Include the style and tone.
- Write your script.
- Plan your video from start to finish.
- Include a shot list and storyboard.
Speaking of shot lists and storyboards …
This helps you visualize each video frame before shooting begins so the visuals align with the script and brand message. Brand stories using corporate video production can benefit immensely from a well-planned storyboard, ensuring every scene serves a purpose. Without a solid storyboard, you risk wasting time and resources on scenes that don’t contribute to the final product.
For example, if you’re working on an explainer video, you’ll want to use pre-production to define the key steps or features you’ll showcase. You’ll also choose the video’s tone, actors, or narrators that resonate with your audience and decide on the visual style that reflects your brand.
Pre-production is your roadmap, and without it, you’re essentially filming blind, hoping the pieces fit together later.
Tools for video production
To create compelling corporate videos, you’ll need the right tools. Let’s explore key tools to enhance your video production process.
API management platform for seamless integration
Utilizing an API management platform can help you connect your video creation tools with other software seamlessly. For example, integrating your video editing tools with marketing platforms can streamline the scheduling and publishing process.
With APIs, you can automate tasks, track video performance, and enhance team collaboration.
This reduces manual work and promotes smoother workflows, so you can focus on producing high-quality content.
Video editing tools
Effective editing is what turns raw footage into a professional video. Whether you’re using advanced tools like Adobe Premiere Pro, Final Cut Pro, or a user-friendly platform like iMovie, editing software lets you cut out unnecessary parts, add music, and create transitions that keep viewers engaged.
A clean, well-edited piece is essential if you want your corporate video to stand out.
Analytics tools for performance tracking
Once your video is live, analytics tools give you insights into its performance.
Tools like Google Analytics and YouTube Insights can track key metrics such as viewer retention, engagement rates, and where viewers drop off. This data helps you understand what resonates with your audience and what parts of your video you need to improve.
Use post-production to improve your corporate video
Video production really comes to life in the post-production phase.
Select the best shots, arrange them correctly, and synchronize them with audio, music, and sound effects. You’ll also set your video pacing here and work on small changes, like shortening pauses between scenes or adding dynamic transitions.
(Don’t forget about including captions for people with disabilities.)
Post-production may also involve color correction and visual effects, so if your team lacks video editing experience, be sure to reach out to a pro.
5 corporate video tips to craft compelling brand stories.
Now that we’ve laid down the groundwork, here are some quick tips you can use to create video brand stories that connect.
1. Turn high-converting landing pages into product videos
Your successful landing pages are packed with information that drives conversions.
So why not turn that content into a product video?
For example, if you have a landing page highlighting a best-selling product, create a video that walks potential customers through its benefits. This can help you reach a wider audience who may not have the time to read through an entire page — but can watch a 60-second explainer video instead.
For example, the following landing page on how and why brands should consider buying Instagram likes is a great pre-production video template:
With these details in hand, the company could create an explainer video that covers:
- Its value proposition “A high Instagram engagement rate is essential to any social media marketing strategy. Buying Instagram likes allows your Insta page to gain popularity with increased engagement.”
- Examples of verified feedback (or even better — real customer testimonials!)
- How to buy Instagram likes from Superviral
- Answers to FAQs on buying Instagram likes
- The top benefits of buying Instagram likes
Speaking of real customer testimonials …
2. Invite customers to be part of your story
One of the most effective ways to build trust is by posting customer testimonials. Instead of simply quoting your customers, have them speak directly to the camera.
When potential clients see real people sharing their success stories, it adds authenticity and credibility to your brand. Highlight their transformation and how your product or service made a tangible difference.
3. Show your “why”
Customers don’t buy what you do — they buy why you do it.
Sharing your company’s mission and values in a video helps build a deeper connection with your audience. Show them real-life examples of how you’re living those values every day.
This builds trust and can help attract customers who believe in your mission as much as you do.
4. Focus on the benefits
When crafting a story, focus on the transformation your product or service offers. Customers care less about the technical details and more about how your offering will solve their problems or improve their lives.
Shine a spotlight on the real-world benefits they’ll experience when choosing your brand.
5. Incorporate humor or emotion
Incorporating humor or emotion can make your video more engaging depending on your audience and brand tone.
Humor lightens the mood and makes your brand more approachable, while an emotional appeal can create a stronger connection with your viewers.
Choose whichever tone resonates most with your audience, but ensure it’s authentic and consistent with your overall brand image.
Wrap up
Corporate video production is really important in how you shape your brand’s story and connect with your audience. From emotional storytelling to humor to customer testimonials, video allows you to engage potential customers tangibly.
With a plan — and the right tools — you can craft compelling brand stories that resonate on a deeper level and inspire action.
Now, it’s time to take these insights and start creating videos that leave a lasting impression.
And if you need help writing your video scripts, give Writecream a try. Sign up now and get 10,000 words, absolutely free.
