Company Story, is a marketing approach that focuses on the customer and their needs, making them the main character in the narrative with inspirational business motivation and outlooks. Stories, in general, have a tendency to appeal to humans, and companies use this to their advantage. It focuses on sharing your ideas and values in such a way that it complements the interests of customers.
Now, there is a certain method that makes storytelling more compelling, to captivate the attention of customers.
1. Who?
Who are you as a company and a brand? What is your brand’s purpose? What does your company’s vision entail? What do you offer to your existing and potential customers?
2. What?
What do you do as a company? What does your brand offer that other brands don’t?
3. Why and How?
Why does your organization exist and what is its primary belief? How do you do what you do as a company and what makes you successful? What are the facts that strengthen your brand and how?
These are some questions you should consider while talking about your business. The answers to these questions will help you with customer loyalty and engagement. Remember, the main character in your company’s story is the customer. Characterize your business by its values. These values are not a reflection of the company’s monetary success, but of the behavior of your employees and the integrity of your company. What customers look for is a purpose that helps them connect with your company. This is why companies like Nike and Adidas are so successful. Their purpose is clear – athletic excellence.
Why is it important to have a company story?
In this age of social media, having a strong company story has become an important marketing strategy. Social media plays a huge role in influencing the views of your customers. Many businesses use Youtube, Twitter and Instagram to expand their audience. This way, you can connect with your target audience. Customers will want to build their network with brands when they are compelled by your brand story. Happy customers will ultimately translate to more product revenue.
Remember, the success of your company story is only temporarily appealing. What actually helps connect with customers is the journey of reaching that success and moving forward even in the face of hardships. And this can only be achieved by acquiring a good company story.
Now that we understand everything about a Company Story, let us talk about how to create a Company Story Template.
A Company Story Template highlights the key features of your business, addresses the problems faced by consumers, provides solutions, and enumerates the purpose of the company. It is just like writing a story involving a main character (your customers) and a conflict (significant and unique details). It does not need to be comprehensive because that might bore customers. Stick to the point and highlight the values, ideas and purposes behind your goals.
Make sure your story is captivating. You can do so by adding emotions, desire and impulses to your purpose. This will assure customers that they are reading from people with similar experiences as theirs, instead of just staring at a screen. This way, they will connect more with your company. Use examples from your own company to add more value to your business story. For instance, use a product from your company that has had success, in order to market your current product with the same amount of leverage.
Add digital illustrations to your story. Use images as much as possible. It will make your story much more vivid and compelling.
Consistency is the key. Make sure you stay consistent with your story. Be honest with your customers if you want them to confide in you. If the customers feel contradicted, you are most likely to lose a part of your audience.
Try to stand out through your story. Every brand promises commitment, innovation and integrity, but a very few actually prove it. Use past experiences as examples that your customer can refer to in case of any doubt.
Last but not least, be clear with your mission and goals when communicating with customers. Be confident in telling your customers why your company is unique.
Once you have a story, you can appeal to your customers through various platforms, such as, social media, websites, newspapers, magazines or advertisements.
For your convenience we have also created a sample template that you can refer to. Click here to access it.
We hope you enjoyed pur blog abost about how to write a company story. If you haven’t already, now is the time to start writing yoir own company story. This is a great chance to set your company apart from others. Anyways, don’t hesitate to share your thoughts in the comment section. Best of luck!
