The business environment nowadays is extremely competitive. Customers have access to a wide range of products with several options. More crucially, because no two customers are alike, new products are introduced on a daily basis. They all have different wants, requirements, and problems.
These distinctions highlight the necessity of assisting customers in connecting the attributes of a product to its advantages, especially how they will improve their quality of life. While this appears to be a simple method, it has been proven to be a highly effective sales strategy that can significantly increase your company’s income.
We’ll look at what feature-benefit strategy is and why you should consider it.
While these aren’t complicated concepts that need to be defined in a dictionary, we do need to understand what features and benefits do in the context of feature-benefit strategy. To some extent, they resemble a “set-up and punch line” operation, in which the features set the stage for a person’s expectations and the benefits deliver the punchline by delivering the product/value service.
Here’s a closer examination:
- A feature is a visual depiction of a product or service. They are an extension of a person’s capabilities with a particular product or service. Its goal is to illustrate how this acquisition will extend their range of freedoms and opportunities.
- Benefits are the outcomes of the above listed liberties. What a person can achieve by utilising the additional liberties and opportunities provided by a product’s features.
Providing clients with buying benefits is critical because it allows them to focus on how a product or service can improve their lives rather than the technical details. This represents a trend away from factual knowledge and toward emotional stimulus.
What is Feature-to-Benefit strategy?
The technique of connecting the things your product enables your customer perform (features) to the goals and pain points it will help them reduce is known as feature-benefit selling.
Feature-benefit sales is the method we use to show prospective customers how our features will help them achieve those advantages.
How can you figure out what the advantages are?
It is necessary to underline that various people are interested in specific advantages. You can use a variety of social cues to figure out what your clients are interested in and what their pain issues are. To get a sense of what the consumer is up to, listen attention to what they say and ask them how they feel about various topics. Ask them why they’re thinking about buying it in the first place. Here are a few tips to help you optimize the effectiveness of the advantages you offer your customers:
Personalize them to the buyer’s wants and needs. They should make the purchaser feel good about themselves and hopeful for the future.
However, not all benefits should have a strong emotional component. You may not have enough information to predict what your customer is interested in. You may let your prospects fill in the blanks for themselves in this instance.
Consider the following examples:
- This product could help you save time so you can focus on the things that really important.
- This product may benefit you in spending less so that you can put your money toward the things that are most important to you.
- This product is quite dependable, so you won’t have to worry about it.
This information can also be communicated in writing, on your website, or in brochures. Many online services, like WriteCream, can aid you in making your writing more expressive and evoking a specific range of emotions in a reader.
Benefits are considered to be a better option than features because they have the ability to persuade buyers to buy your goods. It explains why clients should choose your product over those of your competitors. Benefits will show how your product can make your customers’ life better. A great sales pitch is undoubtedly dependent on features. Benefits, on the other hand, are required to bridge the gap between what features are and how they can assist your customers. So, how can you convert features into advantages? WriteCream is a tool that lets you do all of the above and much more!
Interested? Let me show you how to do it!
To begin, go to Writecream’s official website and create a free account. When you join up, you’ll be taken to the main dashboard. Then scroll down and click on ‘Feature To Benefit.’ Following that, you must add your product or brand name, as well as a brief explanation of your product’s essential qualities.
After you’ve completed all of the fields, click ‘Generate.’ There you have it! WriteCream produces a number of outputs from which you can select the one that best matches your needs.
Below are some examples of the output from the above input.
- JBL speakers are designed with a focus on high performance and style
- High quality sound
- The ability to listen to your music in a more immersive way
I have only listed a few features for generating the above outcomes. You can, however, easily insert a variety of features to obtain a more comprehensive result.
Try out Writecream today and don’t forget to write to us if you have any feedback!
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