Bounce rates are key performance indicators that show how well your website is performing and how you can use data to back yourself up regarding visitors to your website and landing pages. As such, a bounce rate is defined as the number of visitors to your website who land on the page and leave without engaging with the content.
Analysing bounce rate statistics helps businesses and marketers analyse strategies that will help convert these sleeper visitors to those who take action and interact with the landing page. This can include adding a CTA or some leverage to get your website visitors to stay and interact.
A lousy bounce rate usually means the user experience is not as authentically good as it can be and does not live up to its potential. Optimising your website to convert bounce rates and exit rates into visitors sticking around ensures that your site traffic is high and impactful.
Here are the top ten bounce rate statistics you should know in 2022 to make rounded and full use of what it stands for:
1. An average bounce rate of 26-40% is considered very good.
2. RocketFuel’s data analysis says this is the ideal range; however, it’s not the bounce rate most websites have.
3. The primary reason for a high bounce rate on websites is slow-loading landing pages.
4. Slow landing pages take away the attention span of website visitors and do not register. Thus, they are the primary cause of high bounce rates.
5. Calculated on average, the bounce rate for all industries is capped at 47%
6. Anything above the 50% mark can be problematic for industries if their bounce rate peaks.
7. A 2-second delay in slow-to-load or landing pages increases the bounce rate by 103%
8. A slow landing page mentioned previously means a higher bounce rate by a 100+ margin. Thus it is essential to consider while designing your systems.
9. The average mobile bounce rate is 49%
10. The user interface on mobile is a lot different from the pages users land on a system that is supported by a laptop or computer interface. This contributes to changing numbers on the bounce rate analytics.
11. The average bounce rate for blogs is 70%-90%
12. Blogs chart a specific bounce rate of about 70-90%
13. The average B2B bounce rate is 75%
14. Some pages on B2B websites stand out, for example, contact us pages and pages with essential information like email, phone, and contact email information. Thus it is essential to assess B2B bounce rate statistics.
15. The average bounce rate for Google Ads is 43.5%
16. A bounce rate of over 70% is considered to be very high.
17. 70% is the upper limit of bounce rates, and accidental bounces where visitors accidentally click and bounce away from the website could make a part of this
18. The optimal bounce rate for emails is less than 2%
19. More than 2% communicate that the people you’re sharing information with do not want to view what you want to share. Anything above that is problematic for the business.
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