We live in a digital age where technology knows us better than we know ourselves. Advertisements are tailored to us, and modern marketing tactics deliver this content to us with no effort on our side. Individuals are the focus of these emerging marketing methods, which aim to develop a sense of importance and, eventually, client loyalty. Mass marketing becomes less relevant and effective as our world grows more modern. Individualized marketing has gotten more efficient and effective, yet mass marketing may never be completely obsolete.
It’s time to start giving each of your customers a sense of importance and connection to your firm if you want to build brand loyalty and maximize brand creativity.
When it comes to marketing techniques, several organizations around the world have already mastered the technique of customization.
- Instagram has developed an algorithm that keeps you scrolling for hours, mostly based on videos you’ve liked previously.
- Spotify suggests tracks you’ll undoubtedly listen to and appreciate based on your particular music preferences.
- Netflix has your next favorite movie waiting for you, based only on the last one you saw.
These businesses, among many others, are constantly marketing their products in the most personalized way possible, making their customers feel special and wanted.
People have caught on to generic personal messages in 2020 and are beginning to disregard them. The average individual receives about 120 emails every day, and with so much information bombarding them, today’s users can detect a salesperson a mile away. Every day, someone tries to sell them something, and they are able to see right through the pitch. Read on to find out how to personalize messages for your leads and strike that tough deal!
What is a LinkedIn connection request message?
Sending out connection requests to other professionals on LinkedIn is the first step in growing your network. When you click “Connect” on any profile to add them to your network, you’ll see a message that gives you an option to send a personalized connection request message.
While it’s easy and quicker to send a non-personalized connection request message, avoiding the same and instead adding a personalized note considerably increases the chances of your request being accepted. Personalization helps in starting meaningful discussions and building long lasting first impressions.
When you choose not to provide a note with your connection request, your recipient will see something like “I’d like to join your network.” This provides no context for who you are or why you want to connect, and it may limit the number of contacts you may establish. The maximum length of a note added to a connection request is 300 characters, so keep it short and sweet. Get original and think about what you want to say before you say it. Make it easy for people to connect with you by giving them a cause to do so.
How to Make a Connection Request on LinkedIn
Recruiters, corporate executives, businessmen, and marketers all have one thing in common. Every week, they receive hundreds of emails and messages on LinkedIn and it’s possible that your message will be buried in this heap as well. It’s critical to grab your reader’s attention so that they choose to read your content. As a result, you must ensure that your message is compelling enough for the recipient to respond.
The “how” part of sending a LinkedIn message is the most crucial. This is the section with the biggest space for improvement and where the majority of individuals become perplexed. Here are the five actions you should do to set yourself out from the other 90% of the crowd.
1. Choose a topic that is clear to you
You won’t believe how many messages are sent to their professional network with the subject “Hello” as a connection request. People are conditioned to ignore such messages and are trained to do so on autopilot.
It’s critical to keep the topic brief. But it’s even more crucial to let the recipient know exactly what to expect from the communication.The best practice is to ask oneself, “Why are you sending this message?” and then respond in a single statement.
2. Introduce yourself
Popular LinkedIn users have a lot of chats in their chat box. It can be tough to recall people solely by their names.
The average person receives more messages from chatbots than from their mother and father combined. It’s crucial to send a personalized LinkedIn connection request so the recipient doesn’t feel like they’re conversing with a robot.
An excellent way to personalise the introduction is to list some of your most recent initiatives that would be most beneficial to the ‘possible’ consumer. It’s also crucial to explain why you’re sending the communication in the first place. If you include context, the reader will be able to better relate to your message and will be more likely to read and respond to it.
3. State your purpose
Many messages lack a clear explanation of the message’s purpose. Readers are confused by messages like “I truly enjoy your research,” and they wonder, “What does this individual want from me?” “I read your research and found it extremely fascinating, how did you XXX?” is a better way to frame LinkedIn connection requests. This explains how the reader should react to the message.
While it is critical to craft your LinkedIn connection requests in such a manner that you receive a response, it is preferable to ask open-ended questions in order to keep the conversation going. Simple yes/no questions are frequently ignored by the majority of respondents. Everyone enjoys expressing themselves, so keep the dialogue going by soliciting suggestions, ideas, and criticism.
4. Keep it short
Nobody wants to read lengthy paragraphs for minor details. If you send a long message, the reader will often have the option of skipping it.While it’s vital to keep your connection requests brief, they should be long enough to contain the message’s key point.
Three short paragraphs should be your goal:
- Introduction/setting the scene
- Explaining the goal
- What you expect from the reader
The golden rule is to keep your message to less than 100 words. People are more inclined to read a short message than a long one.
Why should you Personalize Message Requests?
LinkedIn is the most popular network for developing business contacts and B2B sales, therefore personalizing your approach might help you achieve your outreach objectives. Knowing exactly who you’re talking to and what you’re talking about will accomplish far more than simply including someone’s name in a mass email.
1. You Request Stands Out From Others In Pending Request Section
A default message will not stand out in the crowd of 100s of messages. Remember that many of the professionals you’re seeking to connect with are likely to receive a large number of requests. Sending a personalized connection message along with your request stands out from the crowd, appears more powerful, and has a considerably higher acceptance rate.
Another reason to make your personalized message appear unique is that this will give the impression that you checked the person’s profile before asking to connect. When it comes to connecting with people, LinkedIn has a very stringent guideline. If someone constantly ignores your request, or worse, ticks the “I don’t know” option, your LinkedIn account may be temporarily suspended. As a result, we strongly advise you to create a very personalized connecting message.
2. It Will Help You Acquire More High-Quality Leads
A more tailored approach on LinkedIn will generate you better leads. Customized message contacts are usually simpler to convert to consumers.
This is because personalization entails more than simply addressing someone in a casual, intimate manner. Personalization also entails reaching out to someone with content that is personalized to their interests and addresses any difficulties they may be facing. You are setting the seeds for a highly beneficial collaboration if you reach out to someone in an engaging way, with a topic that interests them!
When you approach everyone with a personalized message, you’ll notice a significant improvement in response – this is because consumers feel like they’re speaking with a real person who understands their sector and the issues it presents.
3. It will boost your brand’s visibility and awareness
Whether you’re a freelancer or a company, you can profit from a professional image. You’re only as good as what people say about you in this field, so make sure you always make a good first impression!
The worst thing you can do when you first contact someone is to bombard them with unrelated stuff. It suggests that you put little to no effort into your study, are casting a wide net, and have no strategy. All of this communicates one essential message to your potential leads: this guy has nothing to offer.
This type of content might harm your reputation and portray you as a digital marketing newbie. If you’re trying to establish a trustworthy brand or a positive image for yourself, terrible material might be disastrous. A bad strategy can lead to a ban, which is the last thing you want!
Personalized LinkedIn content, on the other hand, will have the exact opposite effect in your outreach approach! You’ll make significant relationships, instill a positive attitude, and make a favorable impression on everyone in your network. That’s a terrific place to start building your business and brand.
4. It will foster long-term relationships
You can do much more than merely produce a quality lead if you do everything exactly right – reach out to the right person, at the right time, with the appropriate subject. You have the ability to form a partnership!
A solid connection is one that is built on mutual understanding and common interests. Your connection will not be based on false pretences if you alter your content and construct it with the customer in mind. Instead, you’ll start from a place of mutual understanding and build a genuine bond that could last far longer than a single project.
If you’re lucky, you might even obtain word of mouth, which is one of the most elusive aspects of marketing that we all strive for. Personalized LinkedIn material can help you build such a strong relationship that people will come to you based on referrals from your other connections over time. It’s all about trust and expertise in this game.
Personalized LinkedIn material can help you build such a strong relationship that people will come to you based on referrals from your other connections over time. It’s all about trust and expertise in this game.
5. It will help you save time
In an ideal world, you would conduct individualized research on each of your possible leads, examine them individually, and send distinct communications to each of them. The flaw in this strategy is obvious: it would take you an entire day to talk to just a few people. It takes a long time to properly understand someone’s interests and craft a message that is 100% suited to them, which is why so many people give up.
However, there is a more macro, automated method. This method would save you a lot of work, but the problem with most LinkedIn automation systems is that they provide you with generic material and broad audience categories. As a result, you must choose between a time-consuming, individualized strategy and a quick-fix technique that yields little to no results.
What you’re looking for is a solution that will take care of all the “back-end” work so you can focus on finding the appropriate individuals and creating quality content. WriteCream is one such tool. It offers greater personalization than any other platform, as well as assisting in the creation of excellent target audiences that may be reached through automated, yet diverse communications.
6. Your outreach will be more effective
Personalizing your outreach plan will, in the end, provide you the most crucial result: greater outcomes. Even a basic search to learn more about who you’re speaking with might help you achieve fantastic outreach outcomes.
And, if you do all of the above – study your target audience, learn about their behaviours and interests, and create personalized content – you’ll see a significant improvement in your results!
7. Your Content Will Start to Get Better
What is the best way to tell if your content is good? Of course, by examining the outcomes!
You can take all the writing courses you want and use all the grammar, style, and tone checking tools you want, but good content will always sell the most. Only by repetition and rigorous study can you ensure that your writing is effective.
You’ll notice things if you take LinkedIn outreach seriously and employ automated tools to deliver and improve content. You can discover, for example, that the copy you anticipated would work best isn’t actually delivering! A brief, basic copy that you wrote in a rush, on the other hand, might function better because it conveys your message considerably more smoothly.
Other than looking at the statistics, there’s really no way to determine what will succeed.
You can examine the data and begin experimenting with alternative outreach strategies using an automation tool such as WriteCream. As you gain experience and become more analytical, your content will improve. You’ll spend less time staring at that blank screen with a blinking cursor and more time writing a simple copy that converts.
What you need to keep in mind before starting personalization?
“Personalization” is one of those huge, costly marketing buzzwords that everyone loves to throw about but no one really understands.
You should start thinking about a more comprehensive, targeted LinkedIn outreach approach if you want to create leads, make important relationships, and raise your profile in the sector.
How should this strategy be implemented? What are the best tools to use? What exactly is personalization? Let’s take a look at some of these concerns and see which strategies make a LinkedIn outreach campaign so effective.
1. Build up your profile
Growing your LinkedIn profile is the first step. This appears simple: you begin sending mass connections to recommended contacts, you endorse talents, your skills are endorsed, your network expands, and you’re a superstar in no time. Right? Wrong. You’d be making two errors in this situation.
First, you have no relevant material on your profile, so even if someone connects with you and visits your profile, they will find nothing useful. This connection will be squandered if that occurs. Although the person approved your request in theory, they do not believe you to be a relevant voice in the industry.
Second, if you start adding individuals in large numbers, LinkedIn will notice and ban your account. Sending 50 connections every day out of the blue is highly suspicious behavior.
2. Personalization should be taken seriously
Recognize the importance of personalization in your outreach plan as the first step toward improving it.
Fortunately, today’s marketers are already aware of this, as personalization appears to have a significant impact on customer interactions. Personalization has an extremely strong impact on expanding client connections, according to 26% of marketers, while 52% believe it has a high impact. What’s more, it appears that the tendency is moving toward more personalization.
You can do this efficiently and in a budget by employing an A.I tool like WriteCream which can make personalized icebreakers (known as compliments) with the basic information of the company/person.
3. Identify your Target Audience
Creating your first dozen relationships and producing useful material is only the start. The following step is critical: you must begin adding people who are interested in what you have to offer to your list. Simply said, the target audience is the group of people you want to reach out to, who will be the ones to buy your goods or service.
Unless you’re selling toothpaste, powder, or other fast-moving consumer products, target audiences are usually narrow. People will watch an ad or consume information that they can relate to, so knowing your target demographic is crucial. They will buy it if it attracts them and if there is a need for it.
WriteCream – The All in One Tool
Now that we’ve figured out the importance of personalization and its innumerable benefits in increasing your sales statistics, the question arises how to do it. Writecream is an A.I powered copywriting tool that lets companies instantly generate marketing copies of any kind, in seconds. The flagship feature offers personalized Introductions for outbound marketing that writes a line or two appreciating the prospect based on what they do, their education, and experience.
Let’s have a look at the different features WriteCream provides:
1. Personalized icebreakers
Every day, we receive a large number of spam emails, which our brain has learned to ignore. Your prospect’s mind works in a similar manner. They’ve grown accustomed to ignoring emails delivered by computers. Is it possible to get past the brain’s spam filters? Yes! This is where personalization comes in.
Based on their work, education, and experience, you can develop a unique introduction for your prospect. Include this introduction at the top of your email/message, and you will be surprised. Your read rates and conversions will soar, and so will your sales!
2. Writing a Blogs from scratch
Writing a blog post is difficult: you must first come up with a concept, then create an outline (which refers to the various elements that make up a blog post), and finally elaborate on the outline. Throughout it all, you must guarantee that the text is appealing and clear of grammatical faults. What if someone (maybe a bot) could take care of everything for you?
All of this is possible with our A.I. tool. Writecream can assist you with everything from brainstorming content ideas to writing a plagiarism-free, grammatically correct piece. You can turn your blog content into a podcast or a voice-over for a YouTube video after it’s finished.
3. Cold Emails
Insert the URL of your prospect’s website. The A.I. scans it and come up wsith a persuasive icebreaker to entice them to respond and boost sales.
4. Connection Requests and InMails on LinkedIn.
Enter the URL of your prospect’s LinkedIn profile. Our A.I. will analyze their profile and complement them with a personalized message.
5. Backlink outreach
Enter an article’s link and the A.I. and analyze its contents and the author’s point of view before crafting a unique message that will pique their interest.
How to use WriteCream LinkedIn Personalized Connection Request Introduction Tool
You can write a personalized introduction for your prospect based on their work, education, and experience. Now that we are aware of the feature of WriteCrea, let us look at the steps needs to utilize its flagship tool i.e. Personalized Connection Request Message.
Step 1:
Login to LinkedIn. Go to your desired potential connection’s account and click ‘Connect’, like you’d normally do for a connection request.
Step 2:
A pop-up box would appear giving you an option of either following the account or connecting with them. When you click ‘Connect’, a message for adding a note appears. This note is sent along with the connection request to give a purpose to your request.
Step 3
Now open WriteCream and from the various features, click ‘LinkedIn Personalization’
Step 4:
Add the account’s official website URL under ‘LinkedIn Profile URL’. Click ‘Generate’
Step 5:
Copy the generated personalized introduction and paste it where you’d type a message while sending the LinkedIn connection request. Click ‘Send’, and you’re done!
Conclusion
As you can see, customized LinkedIn messages have the potential to completely transform your outreach campaign. Using an automated program like WriteCream can help make this process even easier, allowing you to complete a large amount of work in a short period of time. Rather than straining at straws and manually searching for potential leads, you can concentrate your efforts on defining a target audience and then reaching out to them with the appropriate message.
Personalization is all about reaching the right individuals with content tailored to their interests, not about the person’s name or job title.
You should approach your outreach plan in the same way as you would a full-time job or a client’s digital strategy. Everything should be quantifiable, tested, and proven to be effective. So go ahead and start using content personalization right now, and let us know how it changed your results!
