Funds are the lifeline of any Business. Adequate Funds is what every business needs to carry out its activities smoothly. Funds are the driving force behind everything your business stands for and undertakes. This alone accounts for why you should always have adequate funds available to facilitate your business activities.
Now, let’s focus on how to acquire substantial funds. That is sure a hard nut to crack. It’s even more complicated in this highly digitised world where everything revolves around emails. For those of us who aren’t great at writing emails, it’s nightmarish to compose emails to be sent out to investors for funding. One wrong word and our only chance at getting substantial funding from a potential investor goes in vain.
Like we have certain things to keep in mind while sending out cold emails to potential customers, there are certain factors to keep in mind while sending out your email to an investor asking for funds. Keeping aside all the other components of an email that we usually focus on while writing any email, let’s focus on how we pitch our idea to potential investors to convince them to invest.
The success rate of every email depends on how the sender presents his idea more convincingly. Our email’s success or failure depends on whether the investor approves of the kind of product or service we offer. Investors should and must have thorough information about the brand or business they will be investing their money on. That’s why the way you provide a description of your brand/product can significantly affect your funding strategies.
A good description of your brand/ product is brief and clearly states your business motives. Investors need to know what they are getting into. No one likes to squander their financial resources over things they do not approve of or something they consider unprofitable. You need to make sure that your brand description outlines the ways in which your business helps your customers and how profitable your business is going to be in the long run.
Give them reasons to invest in your business. Tell them why your product/brand is different and how you plan on using the funds you receive. When you are open-minded about your future plans, the investor’s trust will grow as he knows where his funds are being utilised.
Let me make it simpler by giving an example. If you think you need help writing such perfect descriptions for sending out to investors, then you have nowhere to go, as I have brought a simple and hassle-free solution to your problem. It is WRITECREAM’S PITCH AN ANGEL tool that lets you write an out of the box description of your product/brand.
Pitch and Angel is an AI-powered tool that helps you generate a compelling description of your brand/product. Let’s learn how it works.
First of all, you need to go to Writecream’s official website and sign up for a free account. After you have signed up, you will land up on the main dashboard that looks somewhat like this:
After this, open the Pitch An Angel tool by clicking on ‘Create’ and enter your product’s or brand’s name. The tool will automatically generate a description for your brand that you can use for pitching your investors to acquire more funds.
Here’s a specimen of a description of WhatsApp that you can include in your email while communicating with a potential investor:
Hey {{!fname}},
I’m reaching out to see if you’d be interested in learning more about what I’m building.
Whatsapp is a messenger app that helps people to chat with their friends, family and co-workers. Our users are in over 180 countries and we have over 1 billion active monthly users.
We’re looking to raise $1.2M in seed funding to help us develop the next stage of our business.
I have a prototype that I’d love to share with you after a quick call.
Best regards,
John Doe
The above specimen was also generated using Writecream. So, now you have an amazing tool to generate a description in a matter of seconds with minimum effort. Do try out Writecream!
