The definition of marketing has evolved since its inception, but its focus still remains the same, which is ‘Convincing Customers’. Hundreds of thousands of marketers are engaged in finding new ways to convince potential customers to buy their products or services. What many marketers fail to acknowledge is the customer’s side of the story.
It is too easy to simply boast about how great your company is and then slam a product or service to a customer’s face. But is that enough to sell a product? Of course NO! Today the majority of the population cannot afford to buy something based on impulse because no one has that much money to squander over silly things. It is why business houses must acknowledge what the customer might expect from their products and whether they can meet those expectations. This has created the need for a new technique of persuading the customers, which is regarded as ‘Value Proposition’ in modern times.
Value proposition, in simple terms, can be defined as a statement that highlights the value your business can offer to a customer. It is meant to convince the customer to choose you over some other business by stating the benefits your customers can get from your products or services.
To be efficacious, a value proposition needs to be concise and prominent. It should be visible to your customers more often and should include the benefits your company can offer to its customers. However, in the practical world, writing a perfect value proposition can be a hard nut to crack.
What if I tell you a way to use AI to write such value propositions for your site? Remember, anything is possible for technology? I have got a pretty amazing tool that can be used to generate great value propositions for you in seconds. It is Writecream that has several AI-Powered tools that cater to different needs of different users.
Let’s learn how to use it!
Firstly, go on the official website of Writecream and sign up for a free account. Once you have signed up, you will land on the main dashboard.
On your screen, you can see a bunch of tools to choose from. Scroll down and click on ‘Value Proposition’.
After that, all you need to do is enter your product or brand name. You will also have to enter a brief description of your product that contains its key features.
After filling in all details, click on ‘generate’. Now sit back and wait for the magic!
The tool will automatically generate various outputs from which you can choose the one that suits you best.
I tried it myself by listing my product as ‘Daikin’s Air Conditioners’, and here’s a specimen of outputs generated by the tool.
- Energy-Efficient, Safe, and Affordable: Our energy-efficient air conditioners have a built-in thermostat to regulate the temperatures automatically and a swing mode to provide equal conditioning in all areas of a room. It is not only cheap but also consumes less electricity and adheres to all the safety standards.
- Cheap and Efficient Air Conditioners: Our Air Conditioners have a built-in thermostat to regulate the temperatures automatically and a swing mode to provide equal conditioning in all areas of a room. It is not only cheap but also consumes less electricity. It also adheres to all the safety standards.
Well, wasn’t it a piece of cake? Do try it out!
